The Benefits of IDX
The internet is changing real estate
"Technology is transforming how Americans buy and sell homes..." Walter Molony, NAR.
80% of home buyers use the internet as a tool to search for homes making it the fastest growing and the most utilized research method used by home buyers. Research also shows that home buyers who used the internet to search for a home were MORE likely (81%) to use a Realtor© to complete the transaction.
"Most home buyers begin the search process online, but most often learn about the home they buy from a real estate agent...." David Lereah, National Association of Realtors, Chief Economist.
24% of internet searchers found the home they purchased on the internet, while 34% of internet searchers found the home they purchased through their Realtor©. Home buyers who search on the internet still value the professional services that Realtors© provide but they want to be involved in the search.
how can a website help you?
80% of home buyers are going to someone's website to search for homes, why not yours?
Where do you send clients or potential clients interested in searching for homes? Many MLS search sites display contact information for the listing agent and/or broker. If you send potential clients to such sites you are likely losing a lot of that business. You need an online MLS search tool that feeds the leads to YOU.
Having an IDX website allows you to provide a valuable service to your potential clients without the worry that you will lose the lead to someone else. You control the contact information displayed next to each listing. When the potential client is ready, they will call you, regardless of who owns the listing.
