Welcome to our new blog! A few weeks ago we launched a new web site for our company. It has been in the works for several months. We had outgrown our old site years ago, but you know how it goes, the cobbler’s kids wear no shoes. Well, we finally decided it could be pushed off no further. We felt that now was the prime opportunity to improve our own web presence, including a new web site, improved search engine marketing and creation of our own blog. What makes now such a prime opportunity? We happen to subscribe to some sage advice from the Oracle of Omaha.
“Be Fearful When Others Are Greedy and Greedy When Others Are Fearful” - Warren Buffett
If any of our competitors are in retreat, we want to charge ahead and take the field. They say the great depression created more millionaires that any other period of history - I did some brief research and didn't find any concrete data - but it sure sounds good... :) Why not? This could be a great opportunity for our business to expand and grow. Maybe it will present the same opportunity to you.
So, why a blog?
Our blog is now a part of our coordinated search engine marketing strategy. They say the #1 rule for search engine optimization is 'Content is King'. Web sites that are constantly adding fresh, relevant and useful content will be rewarded. Launching a blog is really pretty easy. 'Fresh, relevant and useful' is the difficult part. If you want to start a blog to help your business consider two pieces of advice:
1. Commit to at least weekly posts. You don't want your site to look abandoned to human visitors. They should see fresh and useful posts. If you are going to go through the trouble of creating your blog - stay committed to it and keep your blog updated. If you have an abandoned blog it will look like you have disconnected. Keep it updated!
2. There is nothing wrong with free blogs from providers such as BlogSpot. Some companies, and individuals, have multiple blogs. Harnessing the power of free blogging services and other social media web sites can really help improve your web presence. However, if you are only going to have one blog - put it on your web site. You want your web site - your domain - to get credit for all the great content you will be posting - not the domain hosting the blog.
If we can help you improve your web presence with a new web site, search engine marketing, starting a blog, whatever your needs might be - please contact us. We would love to visit with you and see how we can help.