I'm always a little surprised when I encounter business professionals who are using email addresses provided by their internet service provider (q.com,msn.com) or from other free widely used email providers such as gmail or hotmail.
Using a privately branded email address (yourname@yourdomainname.com) has some great advantages and is very simple to setup and can be completely free.
Portability
The best reason for branding your own email? So you can take it with you. When I first encountered the internet I began using the free email address my ISP provided to me. After switching ISPs a handful of times - and having to get new email addresses each time - I had enough. If you own your own domain name, you can take your email anywhere you want; switch your ISP, you can even switch your email provider - it doesn't matter. If you own your domain name, you never have to change you email address again.
Professionalism
Your company, even your personal image, will appear more stable, more professional, with a branded email address. Everytime someone sees your email address in a message, on a business card, etc. it will help re-enforce your brand - not someone else's.
How to get there
Getting your privately branded email doesn't have to be expensive. When approached for help we usually recommend most small and medium sized businesses start with Google Apps. Google Apps has a free edition which will allow you to create up to 50 free mailboxes. For additional mailboxes, email and phone support from Google or for premium features you can upgrade to a paid edition. With Google Apps you basically get privately branded Gmail, plus access to a host of other free Google Apps such as online document and spreadsheets and shared calendaring.
Setting up Google Apps can be a little difficult if you are not familiar with DNS (domain name system).
For those who prefer a completely hands off setup we can obtain and manage your domain name for $15/year and setup your domain with Google Apps for a one time minimal setup charge.